Customer Relationship Management
Keeping track of customers across sales, support and marketing touch points getting harder every day. Our extensive global experience across industries can support your organization's need to shape CRM programs that drive customer acquisition, retention and cross-sell/upsell opportunities.
CRM in its simplest terms refers to practices, strategies and technologies that enterprises use to drive sales growth through analysis of integrated data and improved customer interactions. It presents useful information to the front-end staff about the customers' purchasing history, concerns and preferences.
On-site CRM gives full control to the company related to its deployment, licensing rights and upgrade. It is best suited for large enterprises. On-demand CRM, also known as cloud-based CRM or SaaS (software-as-a-source) CRM offers relatively quick deployment capabilities. It is best suited for companies with limited budget and technical know-how. Open Source CRM allows for customization at no extra cost to the user. It is widely used for improved social CRM practices. A well-managed CRM allows for sales forecasting and supports marketing and sales automation failing which it would be nothing more than glorified data storage.
To compete and innovate, businesses not only need a 360-degree view of the customer, they need to break down information silos and make this view consistently available across sales, marketing and customer service. In this way, customers can have a consistent unified experience at each touch point and personalized interaction regardless of the communication channel.
It is very important for a company to ensure that it has the right systems in place for managing customers. We make sure that its customer management system encompasses all the processes and applications needed to manage the customer relationship.
You can connect from within your CRM account itself with your customers through multiple channels like Email, phone, chat conversation and social media for immediate follow-up and redress of any impending issue.
BENEFITS OF CRM SYSTEM
Customer relationship management is often thought of as a business strategy that enables businesses to improve in a number of areas. The CRM strategy allows you the following:
  • Understand the customer
  • Retain customers through better customer experience
  • Attract new customers
  • Win new clients and contracts
  • Increase profitably, Betterment in customers' experience.
  • Client relationship strengthens.
  • All actions are logged in CRM for monitoring and analysis
HOW IT WORKS
A CRM connects different data sets and organizes them into a dashboard for a single-window-view of the customer's account information. CRM could be combined with third-party data for the forecasting of better sales prospects. It artfully keeps track of the relationship between the people within the organization and the external customers.
CRM is a workflow scheduler and manager. Once a lead (a potential customer) is placed into the CRM, it will walk you seamlessly throughout the sales process. Once you interact with a prospect or customer on phone, email or chat, it will present to you a single-window view of the automated audit trail of all previous interactions with that customer, so that when the customer refers to some past conversation, you have full details of the same with you, including documentations and conversations shared.